On November 15, 2018, AMD held the Greater China Partner Summit in Beijing. The world’s first GPU AMD Radeon Instinct MI60 with 7nm technology was unveiled at home. The latest graphics card from AMD’s 12nm process Radeon RX 590 was also officially released. , respectively, brought a new round of technological revolution for enterprise users and consumer users.
The MI60 is designed to deliver the computing power needed for next-generation deep learning, HPC, cloud computing and rendering applications; the RX 590 delivers even better gaming performance for the latest AAA game masterpieces, eSports and virtual reality.
Scott Herkelman, Global Vice President, AMD, and General Manager, Radeon Game Products
During the summit, Xiaobian was invited to interview AMD’s global vice president, Mr. Scott Herkelman, general manager of Radeon’s game products division, and Mr. Wang Qishang, senior vice president of engineering research and development at AMD Radeon Technology Division, to deepen AMD’s latest graphics processor. discuss. Mr. Scott Herkelman said, “Chinese gamers are AMD’s most important customer base. I hope that our products (software and hardware) can better support the Chinese market and become a strong backing for Chinese gamers.”
About 12nm process
The AMD Radeon RX 590 uses the 12nm process because the process achieves a balance point that gives the product a powerful performance while balancing power consumption and price. AMD has done relevant market analysis, and the 12nm process can achieve higher performance with lower power consumption than the 14nm process .
As a game player, I believe that the most important thing for all of your friends is the performance of this new RX 590 game graphics card against NVIDIA. In this regard, Scott said that the current performance of the AMD Radeon RX 590 is between the GTX 1060 and the GTX 1070 , because from the current market positioning, there is a relatively large gap between the two products.
About ray tracing technology
For NVIDIA’s ray tracing technology this year, AMD said that in fact, ray tracing technology is not a new technology, long ago. Currently AMD’s GPUs support ray tracing technology, while NVIDIA only has a few high-end GPUs . The current problem is that the player’s demand for the game comes from the bottom of the GPU. We need to improve the ray tracing ability from the bottom of the GPU, so that the player does not pay much attention to the function of ray tracing.
AMD believes that when ray tracing is really helpful to gamers in the game, it does not affect the performance of the game when ray tracing is turned on . In the future, AMD will continue to upgrade its products to meet the needs of ray tracing, and truly realize the perfect support of ray tracing technology from all over the world.
About game consoles and PCs
At present, AMD graphics cards have very good applications on Microsoft XBOX and Sony PS4, becoming the largest graphics processor supplier for game consoles. What are the differences between game consoles and PC graphics cards?
The biggest difference between the two is the architecture and its update speed. The architecture of the game console is about five years ago, but today we released a new GPU with a new process, which means AMD’s OEM and ODM cooperation. Partners can already start using the latest processes for their new products, but the game console updates are not as fast.
About FreeSync monitors
FreeSync technology is AMD graphics card for the game screen tearing, Catton launched the screen synchronization technology, the need for AMD graphics card and player display device synchronization support. More than 500 monitors on the market have passed AMD FreeSync certification, which is arguably the industry’s largest solution for screen synchronization technology.
AMD is also working with partners to strengthen the FreeSync display. It is worth mentioning that FreeSync certification will not increase the cost of the display, but it can greatly improve the phenomenon of the picture in the game, such as the tearing of the game, to enhance the game. Experience is very popular with players. AMD expects to extend FreeSync certification from desktop displays to mobile notebooks between 2019 and 2020.
About game support
“AMD has always had very close cooperation with major game makers in both hardware and software,” Scott said. “Our team for games is also expanding, over the next two to two and a half years, More people will join the game GPU business to strengthen cooperation with game developers to ensure that the new game will not only get GPU support when it goes on the market, but also promote the development of the entire game industry.
This is AMD’s vision and planning for technology in advance, and cooperation and joint research and development. Whether it is the ray tracing technology just mentioned, or FreeSync or HDR technology, AMD has already begun to prepare for several years in advance. This way AMD can not only provide a better game engine, but also make the product experience even better. At present, our team is constantly strengthening this work to ensure that after the launch of our new technology, new games can also fully use the API to call our new technology and bring out such technological advantages. ”