POCO unveils its new logo with a nice mascot

At the beginning of last year, the POCO triumphantly announced the independence of this emerging brand in the world of telephony from Xiaomi, and now, after just over twelve months, the company has launched a new logo and new mascot, perhaps almost as if to strengthen its distance from Chinese colossus.

The new mascot is essentially based on the angry/mad emoji, adding a sort of growling mouth, a halo, and a pair of styled antennae little robot Android.

The new POCO logo

The POCO team was keen to explain the meaning of the new mascot, specifying that the halo wants to give a sense of goodness while the antennas recall the “bad side” that is present in each of us and the result is a face that seems to be able to telepathically transmit madness.

LITTLE new logo

The idea behind the new logo of the Asian manufacturer is to evoke a confused emotion in the consumer’s mind, obtaining a sort of representation of each individual who is looking for more alternatives to the various solutions “mainstream“.

Do you like the new POCO logo?

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Umair Ahmed
Umair Ahmed
Umair is a web & graphic designer based in Newcastle. Umair started designing and drawing from a young age and most of his design skills and knowledge are self taught. He moved to Digital Media while doing Multimedia course at Newcastle College. Umair loves writing about games and emerging technologies. "The one thing I love most about writing is it feels like an accomplishment." He can be reached at: [email protected]

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