Xiaomi will no longer release affordable smartphones.

The management of the company is tired that the brand is often associated with cheap smartphones. This was announced by Xiaomi CEO Lei Jun.

Responding to questions from TechNode, Xiaomi executive Lei Jun said that flagships will rise in price in the future . However, he immediately added that the price increase would be insignificant.

[penci_blockquote style=”style-2″ align=”none” author=””]In fact, we want to get rid of the established reputation, when everyone knows that our phones are cheaper than 2000 yuan (20 thousand rubles). We want to invest even more and produce even more interesting products. I think I can say that the last time we released the flagship is cheaper than 3,000 yuan (30 thousand rubles). In the future, our phones may become more expensive. But not much.[/penci_blockquote]

3000 yuan is the initial price of Xiaomi Mi9 in China. In recent years, manufacturers are raising prices to make their devices even more premium. Xiaomi decided to follow their example, although, probably, their phones will still be noticeably cheaper.

Jun’s statement is not unexpected. Earlier this year, the company separated the budget brand Redmi from Xiaomi.

Zorain Zubair
Zorain Zubair
Zorain is co-founder of TechLapse. Based in Pakistan, Zorain is currently studying Business Management and aims to achieve the title of Chartered Accountant. Zorain loves writing about various technology news. He can be reached at: [email protected]

Recent News

Ubisoft Leaks Antagonist of Far Cry 6

Far Cry 6 has been circulating with rumors for a while. The adventure game challenges gamers to carry out mission after mission in a...

Amazon asks employees to remove TikTok for “security”

Amazon employees were surprised on Friday with an unusual requirement: via email, the company asked them to remove TikTok from their cell phones. The...

YouTube launches RPM metrics for creators

YouTube creators have been given a new metric to better understand how much they’re making money on the video platform. The revenue per thousand...

AnTuTu CEO: App ban was a misunderstanding

AnTuTu a benchmark tool to compare performance between mobile phones has been banned from the Play Store in March after a Google action to...