If you own a website or work as the web admin for your company, chances are pretty good you’ll already have heard the term Search Engine Optimization (SEO). SEO is a vital part of running any web venture in today’s highly competitive online arena — whether B2C or B2B SEO — and it can mean the difference between your site attracting traffic or simply languishing as yet another also-ran site with zero visitors.

In a world where there are now more web pages than people, it’s becoming increasingly more difficult for website owners to find ways for their content to be found but good SEO can provide the answer. 

The core elements of SEO campaigns

The process of successful SEO is incredibly involved and complex, and really needs the experience and knowledge of skilled professionals if you’re to stand any chance of standing out online. Indeed, the intricacies and tactics used to propel websites higher in the Search Engine Results Pages (SERPs) would justify an article 1000 times this length. However, as a general overview, below are some of the important points you should consider when producing your site to make it as search engine friendly as possible:

Content: Content is King was a phrase first used in a seminal essay by Bill Gates over 25 years ago in 1996. While the message might seem old the underlying truth is that search engines (and users) like nothing more than original, authoritative, engaging content. If you want Rule 101 of making a success of your site, first concentrate on generating quality content be that images, video, or text. 

Monitor your standing: There’s little point in ploughing a path that isn’t working so you should regularly monitor your analytics and website traffic checker software or sites to ensure what you’re doing is creating footfall. It’s all-too-easy to get stuck in a rut, taking one direction with your content, coding and SEO – only to find that it has had little (or no) impact on your rankings in the SERPs.

Remember your keywords and <H> tags: Modern SEO algorithms now employ Artificial Intelligence (AI) to better understand content and ‘read’ pages more like a human. You should try to give them as much information as possible to help them comprehend what your site is about and the information it can offer. Before writing an article, think about doing a little research to discover the typical keywords and phrases users already type to find content just like yours. Also, remember to split text with descriptive <H> tags. You’ll make your text more legible while also breaking it into organized chunks which the search engines can decipher easier. 

Don’t overlook the power of internal links: Sure, inward links from other sites of authority are probably the most important in terms of propelling you higher up search engines but internal links also allow you to describe pages better and help the search bots find their way around your site. Using highly descriptive link text when you point to another page on your site can let you add an extra layer of information for the search engine to add to its understanding of your content – plus provides a route map for the bots to follow. 


Izaan Zubair
Izaan's inquisitive in technology drove him to launch his website Tech Lapse. He usually writes pieces on emerging technology, anime, programming and alike niches. He can be reached at [email protected]
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